15th March 2018
Over recent years the internet has become the destination of choice for shoppers, which is piling pressure on traditional retailers on the high street. There is a cost effective way which a shop can increase their revenue as well as reducing unnecessary energy costs, converting to LED lighting.
Over recent years the internet has become the destination of choice for shoppers, which is piling pressure on traditional retailers on the high street. Stores are struggling to keep up with their online rivals and analysts have warned that even the UK’s most prominent stores will eventually experience a crucial drop in trading figures due to the online phenomenon. However there is a key advantage which traditional retailers have over their online competitors, the opportunity for customers to view products in person. Ensuring that these products are presented in as high of a manner as possible is vital for stores to maintain this benefit against e-commerce. There is a cost effective way which a shop can increase their revenue as well as reducing unnecessary energy costs, converting to LED lighting.
Recent studies have shown that right lighting solution can increase a business’s revenue within the retail sector. The lighting within a store has been proven to have an effect on a customer’s experience. The customer may not consciously be aware of the choice of lighting in your shop, however it can work on an unconscious level improving their validation of your store and products. Choosing the correct lighting solution can increase the vibrancy of your store and have a significant effect on the atmosphere perceived by the customer. Being aware of this allows you to take control of the ambiance of your shop and optimise your customer’s experience. This is a factor which online stores have zero control over, so don’t you agree it’s something which your store needs to seriously consider?
Knowing which lighting to choose can be difficult, LED is always a reliable choice. Using LED can introduce many advantages within your store. Not only does LED reduce your energy bills due to its efficiency, it has been proven to also increase sales. Choosing the correct form of LED lighting can properly illuminate your products which enhances the customer’s shopping experience. If the products are presented in an appealing manner, it will increase the chance of a sale. Studies have shown in businesses such as clothing, supermarkets and jewellery stores on average experience an increase of 20 – 30 % in revenue after switching to LED. With LED you can create a “lighting flow” which can introduce a route for your customers to take around your store. You can also highlight certain products of your choice.
Below are examples of lighting concepts currently available in the market which can improve your businesses revenue and withstand the threat of online retailers.
Track lighting
LED track lighting is the perfect solution if you want to highlight a specific product and draw the customer’s attention. You can mount the LED lamp onto a track on the ceiling above areas in your store, this is a very flexible solution because you can easily move the lighting around on the track.
Suspended lighting
Luminaires suspended from the ceiling can be used to light up the larger area of a store. Linear luminaries are usually used in for this form of LED solution. An example of where you can use this lighting system is over refrigerated counters in a supermarket or over larger exhibitions in a clothing store.
Lighting for detail
LED Lamps can be used to focus light on products which you want to add extra detail to. These are commonly introduced in display cases in jewellery or beauty stores. If you focus the light in order to enhance your products, it will increase the customer’s engagement with the product, thus increasing the chance of a sale.